Bastin Gerald, Founder
For an organization, the key to achieve business goals is to have a robust performance management system in place which can measure and track their achievements in a timely manner and recognize the pitfalls that create obstacles. However, the traditional performance management solutions leave blind spots in a performance assessment that deters the growth process. In response to these challenges, Fremont-based company Profit. co is committed to offering a performance management solution that has objectives and key results (OKR) strategy at its foundation. With its OKR strategy, the company changes the game: it helps companies move from an output-focused to an outcome-focused mindset. Having OKR as the base and following up with three other elements such as task management, employee engagement, and performance management, the solution brings transparency into performance management.
“Although the concept of OKR is simple, implementing it can be a difficult task. To makes things easier for clients, Profit.co has implemented a step-by-step guide to generate OKR within the solution,” explains Bastin Gerald, Founder of Profit. co. While step one deals with creating objectives and key results, in step two, users need to set a target date to accomplish the objective. Step three allows users to set visibility by enabling them to create access controls and decide who has access to the OKRs within the organization. The last step is about alignment, wherein users can choose to align their OKRs and contribute to corporate, management, department, team, or shared OKRs.
Additionally, clients can choose between six key result types, which are all that an organization needs for generating OKRs. “We are the only company that does all the key results in a unique and visually enhanced way,” asserts Gerald.
Profit.co also allows clients to check their key results on a weekly or a monthly basis to help them keep track of the progress.
Profit.co’s innovative solution is available as a mobile app for Android, iOS, and Windows devices that allow users to perform the entire OKR program on their smartphones. Moreover, the Profit. co app can also leverage the phone’s capabilities, allowing users to send emails within the app.
We are the only company that does all the key results in a unique and visually enhanced way
Companies that face focus and execution issues have benefited tremendously from Profit.co’s solution. One of Profit.co’s clients, having about 140 employees, was facing a severe problem of not being able to achieve targets. “Although they tried to get projects completed within a set target, they were unable to accomplish the tasks,” says Gerald. “A larger proportion of the problem was that the company intended to overcommit, not focusing on things that matter at present.” As a cure to the issue, Profit.co provided a methodical solution to the client, wherein it conducted weekly checks of the OKR set. With Profit.co, the client succeeded in keeping track of its targets, thereby resulting in substantial turnaround.
Profit.co recently opened one of its offices in Singapore and will soon be launching another in the UAE. For the future, the firm aims to expand in new locations that include Germany, Australia, New Zealand, and Europe. From a product standpoint, it has four new integrations to its credit that include Jira, Slack, G-suite, and Office 365, while Salesforce being the next stop. Additionally, Profit. co is also considering integrating innovations like artificial intelligence (AI) into its solution to improve the usability of its solution for enhanced user experience. The company continues to cater to the needs of its clients, standing on Steve Jobs’ ideology—“Everything is based on a simple rule: Quality is the best business plan. Period.”